The Jaguar E Type and Beauty


How The Appeal of the E Type Never Fades

One of our customers sent us a great photo of our silver Jaguar E Type hired for their wedding. It seems the appreciation of the fine lines of the Jaguar is not exclusive to our species. This got me thinking about the seemingly universal beauty of the E Type Jag. Customers returning from their travels almost invariably report of the attention that the car attracts wherever they go. It seems this classic car is ingrained in the heritage of British heritage. In fact I fancy if you listen very closely to the engine note, you can just about make out the Dambusters theme in the background.

Enzo Ferrari famously declared the car the most beautiful car ever made on its launch in Geneva in 1961. The New York Museum of Modern Art, MoMA added an E Type to their collection in 1996. In a survey by the Telegraph newspaper of the most beautiful cars ever made, the Jaguar E-Type trounced the opposition by a huge margin, polling four times as many votes as its nearest rival.

Certainly, driving the car past school kids who are unlikely to have any idea of the identity of the car always seems to result in enthusiastic whooping. Clearly the E Type stands out to a generation more familiar with today’s more angular colour-coded body designs. It is so very obviously from a different era.

Beauty is proverbially in the eye of the beholder but there are some cases where the subjective almost seems to become objective. While I am unaware of any large cohort, double blind studies into bovine automotive attraction, I would not be surprised if we were to find that the Jaguar E Type is favoured by 8 out of 10 cows that express a preference.